TESTIMONIO DE ACERO
Ricardo Juscamaita de Comercial Juscamayta
UNA HISTORIA DE ÉXITO DE UN COMERCIANTE AYACUCHANO
Ricardo Juscamaita creció en una ferretería que era propiedad de su familia. Allí aprendió el arte de los negocios gracias a su padre, Don Absalón, uno de los primeros ferreteros de la ciudad de Ayacucho. Gracias a los conocimientos que recibió durante toda una vida y al apoyo de sus hermanos, en 1998, pudo abrir su propia ferretería. Luego de realizar minucioso análisis de mercado, concluyó que el sector de la construcción era el nicho de mercado ideal para su negocio. No se equivocó.
Sin embargo, Ricardo considera que el secreto de su éxito se encuentra en el conocimiento que tiene de sus clientes y de sus necesidades. Es por ello que cuando la competencia se hizo dura en el rubro de la construcción, él pudo encaminar su negocio a nuevos nichos de mercado.
La competencia y el conocer a mis clientes me hicieron más perceptivo y por eso decidí especializar mi negocio, ya que el mundo de la ferretería es muy amplio. Así, luego de cuatro años opté por el rubro del acero, nos explica Ricardo.
Actualmente, Comercial Juscamaita -la empresa de Ricardo- tiene un surtido stock especialmente diseñado para la labor del metalmecánico y el cerrajero ayacuchano. Sus productos estrellas son los tubos, estructuras metálicas, planchas y barras corrugadas. Los metalmecánicos están contentos, vienen aquí y encuentran el material que necesitan y que no hay en otros comercios de Ayacucho, añade.
Ricardo nos comenta que una de las grandes enseñanzas que le dio su padre es ser perseverante. Sostiene que los verdaderos hombres de negocio aprenden de sus errores y siguen adelante.
Gracias a estos consejos ha logrado hacer crecer su negocio al punto que, ahora, también cuenta con una línea de transportes para el reparto de sus productos. Hace dos años decidimos crear nuestra línea de transportes. Hoy contamos con tres camiones. Esta rama del negocio se desarrolló como una extensión natural de la ferretería, dice.
Por otro lado, recomienda a todos sus colegas ferreteros, que al igual a él, realicen todas sus operaciones en el marco de la formalidad y se pongan al día con el Estado. Es la mejor forma de hacer crecer tu negocio.
Finalmente, nos comenta que en su negocio todos valoran y practican la responsabilidad y la honestidad porque todos saben que van a crecer junto con la empresa. Por eso todos damos nuestro mejor esfuerzo, agrega mientras posa para la cámara rodeado de sus colaboradores que sonríen al verlo.
Aceros Arequipa S.A. Corporation
Av. Antonio Miró Quesada
N.° 425, piso 17, Magdalena del Mar.
517-1800
Carretera Panamericana Sur Km 241. Paracas. Pisco - Ica
Variante de Uchumayo Km 5.5, Cerro Colorado, Arequipa
Av. Tupac Amaru 1620 AA.HH. Alto Mochica II, la Esperanza, Trujillo
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Calle Tte. Monasterios S/N Zona La Maica - Cochabamba.
ACEROS AMÉRICA S.A.S.
Cra 25 #13 – 117
Parcelación Industrial la Y. Yumbo
Aceros Arequipa AA S.AS Corporation.
Barrio Ficas Delia Vía Durán Tampo KM. 8.5 Durán - Guayas - Ecuador
ACEROS AMÉRICA SpA
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Usa
13838 Harllee Rd., Palmetto, FL 34221
+1 (941) 722-5566
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Date of last update: 27/08/2021.